Although Netflix plans to double its selection of video games by the end of the year, few of the streaming giant’s subscribers are currently playing.
The company has been releasing the games since last November as a way to keep users interested in between episodes of shows. Only subscribers have access to the games, which must be downloaded as separate apps.
According to Apptopia, a provider of app analytics. The games have received 23.3 million downloads overall and have an average daily user base of 1.7 million. Less than 1% of Netflix’s 221 million subscribers comprise that number.
As the firm contends with escalating competition for users’ attention, it is arguable. That the significance of games to Netflix’s overall strategy has increased in recent months. In its first subscriber decline in more than a decade. Netflix lost over a million customers in the second quarter after dropping 200,000 in the first.
According to Tom Forte, an analyst for Prosek Partners, “one of the numerous benefits to Netflix in pursuing the strategy is the opportunity to build interaction beyond when the show first comes out on the platform.”
According to Netflix Chief Operating Officer Greg Peters, the business has been researching how games can keep users engaged with the service for “many months and really, really, years.”
The company already has 24 game apps in its library, which span a variety of genres including Netflix series like “Stranger Things: 1984.” Many of them are based on well-known card games, such as “Exploding Kittens” and “Mahjong Solitaire.”
According to a company official, the selection will increase to 50 games by the end of the year, including “Queen’s Gambit Chess,” based on the popular Netflix series.
Keypoint: About Upcoming Read
- Netflix Announces New Games for August 2022.
- By the end of the year, Netflix intends to increase its selection of video games from 24 to 50, representing a considerable investment.
- Globally, 23.3 million people have downloaded mobile games from Netflix, according to Apptopia.
- Less than 1% of Netflix’s 221 million customers, or an average of 1.7 million users, are said to play the games daily, according to the app tracker.
Netflix Launches New Games for August 2022
- Two Point Campus on August 9th (PC, PS4, Xbox One, Xbox Series X|S, Switch)
- Marvel’s Spider-Man Remastered releases on August 12. (PC)
- Madden NFL 23 (PC, PS4, PS5, Xbox One, Xbox Series X|S) is released on August 19.
- 23rd of August, Saint’s Row Xbox One, Xbox Series X|S, PS4, and PC
- SD Gundam Battle Alliance launches on August 25th for PC, PS4, PS5, Xbox One, Xbox Series X|S, and Switch.
- Soul Hackers 2 (PC, PS4, PS5, Xbox One, Xbox Series X|S) is out on August 26.
- 30th of August Dusk Diver 2 (PS4, PS5, Switch)